Your Vision.

Our Focus.

"I always come here for my optical needs and the service is awesome! Everyone is so helpful and kind. I want to especially thank Amy for helping me choose out glasses and making the whole process very quick and easy. She was very informative and made sure I understand everything that came along with it. Not to mention, she is a beautiful soul with such positivity. I highly recommend this location!!"

"The staff at the Edina Optical are amazing. Everyone is very knowledgeable about eyewear. Friendly group of people. Best customer service."

"This is my first time in my life needing glasses as I’ve had great vision up until 41 years old. This has been really hard for me because getting older was easier alongside my fiancé, who passed away just 16 days ago. Target Optical staff was wonderful. They let me know I was free to bring in an old pair of my fiancé’s glasses so they can put my lenses in his frames. It’s a bittersweet and subtle nod to him that I’ll carry with me every day. Staff was great at explaining everything, answering my many questions, and I ultimately decided to add some extras based on their recommendation."